With every new year comes planning, excitement but also many questions – “How can I improve my marketing?”, “How can I stand out against my competitors?”, “How can my business operate more efficiently?”, the list goes on… So how do you prioritise when setting realistic New Year’s business resolutions? We’ve compiled a list to get you started:
1. Review your current offering
The New Year gives you the perfect opportunity to review the services and products your business offers and how you market them. What feedback have you received from your customers? What are the currents trends in your sector? What are your competitors doing? How are you describing your offering on your website? Take an objective step back and review what worked well over the past year, what didn’t and refocus on doing more of the things that worked for you.
2. Plan ahead
This year, take a strategic look ahead at the coming 12 months and month-by-month, map out what you plan to do in terms of marketing, promotions, offers and events. Think about making the most of significant dates like Valentine’s Day, Mothers’ Day and your company’s birthday – how can you make the most of the hype to stand out from the crowd?
3. Promotion is the key
Now that you have decided what services and products you will be offering in 2015, think about how to promote them. What about organising special events for you customers? Or, if you don’t have a physical space, why not hold special events online, such as promotions, offers and discounts? If you’re looking for pointers on running and promoting events, you can take a look at our blog post here.
4. Update your tech
There is no better time to review the tools, technologies and platforms you are using to run your business – do they work for you? Do they make your life easier? Are they saving you money? Just because you have been working one way for a while, doesn’t necessarily mean it is still the best solution for you business. Are there better ways you can manage your accounting, send customer emails, take bookings or advertise online? If you want some inspiration when it comes to great cloud tools for small and mid-sized businesses, here are our favourites.
5. Be flexible
Finally – while planning is vital – don’t fear deviating and trying something new. A year is a long time in the business world, and a lot can change. Set time aside throughout the year to review your plans and priorities from time to time to address evolving customer needs and market changes. While you can’t control external factors, such as weather and economy, you are the one in control of your own business and the one that knows it best – so make sure this year you make it your New Year’s resolution to try something new.
We hope we’ve helped inspire you as we go head first into 2015. If you have your own tips and plans for kicking off the new year as you mean to go on, do share them with us in the comments below!