The influx of new technology in recent years has made it easier than ever for customers to flit between brands, so how are leading retailers fostering brand loyalty among their customers? The answer lies in user experience. Creating convenience Creating a good user experience through new technology is nothing new to the leading retailers. But the drive to make purchasing faster and fuss-free is improving convenience for the customer and creating loyalty with the brands that are executing it best.

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In our latest series of interviews, we’ve set out to truly understand customer experience, to establish where it is now, and find out where it will go next. This week we’re speaking to Matthew Watkinson, CX Consultant and author of The Ten Principles Behind Great Customer Experiences Hi Matt, How did you end up specializing in CX? I began my career as a web designer and by the time I left university UX skills were in big demand.

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In our latest series of interviews we’ve set out to truly understand customer experience, to establish where it is now, and find out where it will go next. This week we’re speaking to Neil Davey, Editor of MyCustomer... Hi Neil, how did you end up specializing in CX? My background was originally in newspaper journalism before I started writing for Internet Works, one of the earliest publications in the UK covering digital business. Even back then we touched

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In our latest series of interviews we’ve set out to truly understand customer experience, to establish where it is now, and find out where it will go next. First up is Blake Morgan, Keynote Speaker, Futurist, Customer Experience Reporter at Forbes and Author of More is More. Hi Blake, Let’s start with what you think have been the most significant advances in CX in previous years? It's an interesting time in history, because people, no matter what type

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