In our recent blog post, we explored how small and mid-sized businesses can create and maintain a meaningful customer database. Of course there’s no point in having a perfect database if you don’t use it, so here’s a brief look at some of the best ways to use your growing customer list to add real value to your business. 1. Data speaks volumes Identify trends and patterns in your data and learn as much as you can

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Top tips for local PR

Glenn

by: Glenn

Local PR is a vital tool for all types of service businesses to help get your name and ideas out in the market, to attract new customers and help your business grow. It can also be very expensive, so here are six DIY top tips to help you make the most of local PR on a minimal budget. *    1. *Set goals and objectives First and foremost, when it comes to PR you should set specific goals you’d like to

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Search Engine Optimisation (commonly known as SEO) is essentially the strategy and tactics associated with ensuring that your business can be found online organically. This means the results that appear on search engine sites (such as Google, Bing and Yahoo), as opposed to paid advertisements on the web. Unfortunately for many small and mid-sized business owners, SEO can be a somewhat daunting undertaking. There’s never ending “advice” out there discussing the detail and “best practice” of SEO and it

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