Marketing is a well established and crucial component of business. While the theories and strategies surrounding marketing continue to evolve, the core principle remains the same: communicating the value of a product or service to customers. Marketing, in various guises, is critical for all forms of businesses, and it is important to recognize that all your stakeholders are unique and, therefore, will have different needs and habits. So with that in mind, in order to ensure your marketing is effectively

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We all know the benefits of using social media as part of your business’ marketing strategy – the high exposure, the low costs involved, and the vast, wide audience right at your fingertips. And here at BookingBug, we understand how costly social media can be in terms of the time and effort it requires from small businesses, and how hard it can be to keep up with the various platforms available. So we have compiled a social media guide to ensure

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BookingBug is much more than an online booking system. We put emphasis on offering small businesses not just a seamless and efficient customer booking experience, but also a variety of marketing tools to help you improve customer loyalty, retention and reach. What are coupons? Coupons are money-saving offers that many businesses offer their customers in order to generate sales, gain new customers and improve customer loyalty. For BookingBug, coupon codes are one of the many different features we offer our

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#WidgetWednesday: Bumps a Daisies

Glenn

by: Glenn

Meet this week’s #WidgetWednesday, Bumps a Daisies! Based in Cardiff, Wales, Bumps a Daisies offers various support for pregnancy, birth and early parenthood in the form of classes and workshops, in order to make these important times more comfortable and boost the confidence of new or soon-to-be parents. (roll mouse over)   Why it’s this week’s #WidgetWednesday: The widget uses a great selection of colours not just to make it look more appealing, but to draw attention to

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Pinterest is one of the most up and coming social media platforms to date, and it is only growing more popular. As well as rapidly growing in consumers, more and more businesses are joining the platform in order to cash in on the unusually promising opportunities that Pinterest has to offer. Pinterest is known as the more crafty, DIY social media platform. With more how-to guides than you’d know what to do with, Pinterest feeds aspirations and focuses on

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Now that Christmas will soon be coming to a close and the new year is within our sights, it’s time that the Spring and Summer businesses come out of hibernation and start preparing for their return. So, as we slowly start to say ‘goodbye’ to the cold weather and holiday cheer, we can say ‘hello’ to the return of outdoor sports, tours, holiday stays and activity parks (just to name a few!). We can hear what you’re thinking:

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Small Business Saturday UK 2014 is right around the corner! With so much going on from all sorts of companies, it’s hard to keep up and bring something extra special to the table. But no need to fret – we’ve got you covered! For those of you that aren’t sure what Small Business Saturday is, check out this interactive video below. So without further ado, here’s your go-to guide on how to make this year’s Small

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