Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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It can often be difficult to gauge how much you should be charging for your services. As well as covering your expenses, you also want to charge competitively and ensure you are charging appropriately for your skill set. So how can you work out a competitive and suitable price for your services that reflects your level of professionalism and expertise? Here’s some questions to ask yourself: 1. How many hours or sessions per week are you likely to work?

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