Marketing is a well established and crucial component of business. While the theories and strategies surrounding marketing continue to evolve, the core principle remains the same: communicating the value of a product or service to customers. Marketing, in various guises, is critical for all forms of businesses, and it is important to recognize that all your stakeholders are unique and, therefore, will have different needs and habits. So with that in mind, in order to ensure your marketing is effectively

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Our CEO Glenn Shoosmith has shared his thoughts and advice with Ingenious  Britain,on how entrepreneurs running the UK’s small and local businesses can sell their services online: “Over the past 10 years we’ve seen e-commerce boom as entrepreneurs running small and mid-sized businesses have benefitted from a host of cost-effective tools and platforms enabling them to sell their wares online. Unfortunately when it comes to selling services online that picture is somewhat different. The human element of

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Search Engine Optimisation (commonly known as SEO) is essentially the strategy and tactics associated with ensuring that your business can be found online organically. This means the results that appear on search engine sites (such as Google, Bing and Yahoo), as opposed to paid advertisements on the web. Unfortunately for many small and mid-sized business owners, SEO can be a somewhat daunting undertaking. There’s never ending “advice” out there discussing the detail and “best practice” of SEO and it

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