BookingBug is much more than an online booking system. We put emphasis on offering small businesses not just a seamless and efficient customer booking experience, but also a variety of marketing tools to help you improve customer loyalty, retention and reach. What are coupons? Coupons are money-saving offers that many businesses offer their customers in order to generate sales, gain new customers and improve customer loyalty. For BookingBug, coupon codes are one of the many different features we offer our

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It’s one thing being able to engage with your customer’s face-to-face, but engaging with them online can be a real difficulty. With people growing wearier of marketing and tuning out most forms of it, trying to get through to them can often feel like talking to a brick wall. So here are 5 tips to boost your business’ response rate and vastly improve your relationship with your customers: 1. Keep the tone natural and conversational When it comes

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Our CEO, Glenn Shoosmith, shares his thoughts on how by creating omnichannel bridges, retailers can win loyalty that exceeds simple customer discounts and points. Here’s a quick preview of what he has to say: “The world is besotted with the idea of using content online to capture and hold customer interest and, in many ways, rightly so. By generating articles and videos that help people get to grips with your subject area, you make them interested in your business

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Earlier this year, Cisco Consulting Services issued the findings of their 4th annual consumer behavior research study. Their discoveries speak volumes for the digitization of the retail industry and growing customer demand for in-store services. Not surprisingly, the report found that the number of customers who are digitally connected during the retail experience has nearly doubled, confirming the trend towards customers expecting a more seamless connection between their online and in-store user experiences. The research divides their online shopper survey

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Widget Wednesday: Villa Mata Hari

Glenn

by: Glenn

This week #WidgetWednesday is the idyllic Villa Mata Hari, located on the southern tip of Bali in Seminyak. The perfect place for a tropical holiday, this large beach-side villa has several rooms, a large pool, and private staff, making it ideal for a large group or family. Mata Hari displays their availability and encourages guests to book reservations through the BookingBug widget on their website. Villa Mata Hari has nicely integrated their widget into their Rates & Reservations page. As

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BookingBug services a wide variety of businesses, ranging from small at-home yoga studios to major national retailers. But no matter the size of the business, it is critical that your marketing content follows a planned strategy with specific goals in mind. In order to develop a sound strategy for your online (and offline) content, there are a few things you should take into consideration…. contentmarketingsocialcampaign" title="" /> *1. What are your ultimate marketing goals? *Why are you putting in your time,

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Our CEO Glenn Shoosmith has shared his tips with Enterprise Nation, on how service businesses can market and sell online: “Over the past 10 years the web has completely revolutionised the way we shop for goods. From shoes to fridges, or books to groceries, the internet has become the go-to place to browse, compare and purchase ‘things’. But what about services?  Service businesses are still playing catch-up when it comes to making the most of the web. However, things are

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