raincashregisterfacebooklikessocial" title="" />We now live in a day where we no longer look to the word of mouth as we did in the past to help us make decisions, particularly when it comes to purchasing a new product or service. Countless studies have shown that although word of mouth is a strong influence in getting consumers to make a purchase, it has a stronger effect on consumers in an online setting. Whether it be the Amazon reviews section, a tried-and-tested

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