New report: Retail Banking Services Index US 2016 Today, BookingBug releases the first ever research into how the top 10 US retail banks are creating a more competitive customer experience, and which areas they are falling behind on. Sending mystery shoppers out to the branches, websites and call centres of each major bank, we ranked them on the marketing, attitude, accessibility and delivery of services. So what did we find? Accessing expertise wasn’t easy While 90% of the banks

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Introducing the new Retail Banking Services Index Today, BookingBug releases the first ever research into how the top 10 retail banks are creating a more competitive customer experience, and whether they are keeping up with the rest of the high street. In a landscape transformed by clever omnichannel strategies and added value services, banks have received relatively little scrutiny compared to their retail siblings. Last year, our Retail Services Index found more retailers than ever offering defined in-store services to

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