The headlines blare nothing but bad news for retailing in the US. As ecommerce sales are booming, many of the nation’s largest retailers like Macy’s, Sears and Kmart are shutting stores. The news is not all negative as some retailers are delivering unique retail experiences that are completely captivating customers. Here are three examples of retail leaders who are rewriting the retail experience playbook, plus lessons you can learn from their triumphs. Warby Parker "I don't think retail

Read More »

The concept of Retail personalization harks back to a time before digital, when sales clerks in local shops knew customers by name, knew their regular orders, and could enhance customer experience by genuinely understanding their customers’ needs and wants. Then came the rise in digital. Online shopping hit mainstream culture in 2008 and changed personalization from human-to-human interaction, to computerized stereotyping. The Three Generations of Personalization Bruce D’Ambrosio, chief scientist at Peerius, describes the stages of e-commerce personalization in

Read More »