Boston, MA, January 30, 2018 – Traditional brick-and-mortar retailers are faced with increased financial and competitive pressures as consumers are shifting to an omnichannel, engagement-oriented, customer journey. Retailers must provide an interactive digital in-store shopping experience and have knowledgeable staff to greet their customers. Consumers are demanding more interaction when they visit a store. Today, BookingBug releases The Modern Consumer, research looking at shifting consumer expectations and their relationship with online and offline shopping channels. Featuring an independent survey of 2,

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Earlier this year we produced a report highlighting some surprising statistics about customer habits and attitudes to online and offline shopping. Since then these industry insights have informed hundreds of companies’ marketing strategies so, due to popular demand, we will be publishing our omnichannel predictions for 2018 in the New Year! In order to predict 2017’s consumer trends we asked over 2,000 shoppers across the UK and US about their habits, preferences and experiences. What we discovered was

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Have you seen the commercials for the Discover It Credit Card? The ones where one person calls Discover customer service and surprisingly the customer service representative who answers the call looks and sounds remarkably like the customer. Discover was trying to convey that the company is actually personable and has a good understanding of the customer’s needs. Discover is touching on a new theme for companies called “human to human” or H2H. We and the marketing team at Discover

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But the online/offline relationship is increasingly complex People have been writing about online shopping nibbling away at the revenues of offline retailers for years. Yet, as any retailer worth their salt understands, the two channels aren’t exclusive. In fact more and more often shoppers are switching between the two. At BookingBug, we work closely with the world’s biggest retailers, banks and governments on projects that bridge the divide between the online and offline worlds. So we thought

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raincashregisterfacebooklikessocial" title="" />We now live in a day where we no longer look to the word of mouth as we did in the past to help us make decisions, particularly when it comes to purchasing a new product or service. Countless studies have shown that although word of mouth is a strong influence in getting consumers to make a purchase, it has a stronger effect on consumers in an online setting. Whether it be the Amazon reviews section, a tried-and-tested

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