In our previous post on personalization, we discussed the evolution of retail’s journey to offer a bespoke service. Check out that post here. Now we look ahead to see how retailers are embracing technology and data to better serve customers in the new age of true personalization. Utilizing data Today, retailers are using data accumulated from smartphones, tablets, point-of-sale systems, inventory and contact centers to create a personalized customer experience. For example, Nordstom, one of America’s most popular

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The concept of Retail personalization harks back to a time before digital, when sales clerks in local shops knew customers by name, knew their regular orders, and could enhance customer experience by genuinely understanding their customers’ needs and wants. Then came the rise in digital. Online shopping hit mainstream culture in 2008 and changed personalization from human-to-human interaction, to computerized stereotyping. The Three Generations of Personalization Bruce D’Ambrosio, chief scientist at Peerius, describes the stages of e-commerce personalization in

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Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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This time of year presents a great opportunity to take a look at how trends have evolved over the past 12 months, and to look ahead at what’s to come in 2015. With that in mind, BookingBug’s CEO and founder Glenn Shoosmith shares his predictions for the year ahead when it comes to services and experiences in retail… Looking at the coming year, it’s easy to identify technologies like beacons, mobile and NFC payment that will continue

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