Many of the BookingBug community have put emphasis on the importance of marketing, or more specifically, expanding your customer base and establishing yourself within your sector. Being able to manage your bookings is one thing, and at BookingBug, we recognise you might want to improve your booking rate alongside this. BookingBug offers a whole catalogue of marketing tools. Perhaps you’re a hairdresser, who wants to offer a promotional discount code during the festive season. Or perhaps you’re a

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raincashregisterfacebooklikessocial" title="" />We now live in a day where we no longer look to the word of mouth as we did in the past to help us make decisions, particularly when it comes to purchasing a new product or service. Countless studies have shown that although word of mouth is a strong influence in getting consumers to make a purchase, it has a stronger effect on consumers in an online setting. Whether it be the Amazon reviews section, a tried-and-tested

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There are many factors in-store that can influence a customer’s buying decisions, purely by getting a feel for a company’s space in person. The lighting, the layout, the colours, the music – all of this ambience contributes to a customer’s perception of your business. It’s all about giving them a physical space to enjoy your brand – even if they leave empty-handed. And there is good reason for this, as interacting with brands in the flesh holds much

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Many companies have a physical space for customers to step into, allowing them to get an all-round feel for the business almost instantly. This impression is crucial, and will set the tone of the customer’s buying decisions thereafter. So naturally, companies strive to make this space welcoming and a high quality on-brand experience. But what about companies for which it is just not in the nature of the business to have a physical ‘base’? How can they give a

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