The recent Mobile Government event in London brought together leaders from local and central government institutions from up and down the UK to discuss the future of public services. As mobile technologies become more ubiquitous, and customers expect to engage across multiple channels, BookingBug joined the conversation leading a packed seminar on “Next generation customer engagement.” Hosted by BookingBug’s CEO & Founder Glenn Shoosmith, and with case studies presented by Aaron Osborne-Taylor from Plymouth City Council and Mark Barlow

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Earlier this year, we visited 20 top retailers and measured their commitment to offering added value services and experiences in store. Surprisingly, 80% of the fashion brands in the study scored fewer than half of the points on offer, which is significantly lower than every other sector, from consumer technology to home stores and pharmacy. So why did fashion score so low? In order to understand this missed opportunity for fashion retail, we’ve returned to explore the sector in

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