Search Engine Optimisation (commonly known as SEO) is essentially the strategy and tactics associated with ensuring that your business can be found online organically. This means the results that appear on search engine sites (such as Google, Bing and Yahoo), as opposed to paid advertisements on the web. Unfortunately for many small and mid-sized business owners, SEO can be a somewhat daunting undertaking. There’s never ending “advice” out there discussing the detail and “best practice” of SEO and it

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