In our previous post on personalization, we discussed the evolution of retail’s journey to offer a bespoke service. Check out that post here. Now we look ahead to see how retailers are embracing technology and data to better serve customers in the new age of true personalization. Utilizing data Today, retailers are using data accumulated from smartphones, tablets, point-of-sale systems, inventory and contact centers to create a personalized customer experience. For example, Nordstom, one of America’s most popular

Read More »

New report: Retail Banking Services Index US 2016 Today, BookingBug releases the first ever research into how the top 10 US retail banks are creating a more competitive customer experience, and which areas they are falling behind on. Sending mystery shoppers out to the branches, websites and call centres of each major bank, we ranked them on the marketing, attitude, accessibility and delivery of services. So what did we find? Accessing expertise wasn’t easy While 90% of the banks

Read More »

The concept of Retail personalization harks back to a time before digital, when sales clerks in local shops knew customers by name, knew their regular orders, and could enhance customer experience by genuinely understanding their customers’ needs and wants. Then came the rise in digital. Online shopping hit mainstream culture in 2008 and changed personalization from human-to-human interaction, to computerized stereotyping. The Three Generations of Personalization Bruce D’Ambrosio, chief scientist at Peerius, describes the stages of e-commerce personalization in

Read More »

We are extremely excited to join NetFinance Interactive in California, NetFinance was created in 2005 in response to a tremendous growth in the digital finance space and a widening gap in the understanding of how financial institutions can fully take advantage of opportunities in the digital marketplace. Join the BookingBug team at NetFinance 2016 on November 29th, November 30th and December 1st to: LEARN how using BookingBug as part of your omnichannel strategies can elevate customer engagement, improve associate experiences

Read More »

We are extremely excited as we join BAI Beacon in Chicago. Attendees can expect an all-new immersive conference that provides new perspectives on powering smart decisions through innovation, thought leadership and engagement impacting the financial services industry. Join the BookingBug team at BAI Beacon 2016 on Wednesday October 5th and Thursday October 6th to: LEARN how using BookingBug as part of your omnichannel strategies can elevate customer engagement, improve associate experiences and increase revenue. JOIN live hands-on demonstrations of the

Read More »