Over the past two years we have surveyed 4,000 customers to gain an in-depth understanding of the underlying trends driving the behaviors of modern shoppers and what this means for retailers. We've delved into the data to discover how today's consumers are taking an omnichannel approach to shopping, the compelling differences and similarities between the US and UK markets, and why retailers need to be hosting events in 2018. Here are some key insights for retailers to best leverage

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Boston, MA, January 30, 2018 – Traditional brick-and-mortar retailers are faced with increased financial and competitive pressures as consumers are shifting to an omnichannel, engagement-oriented, customer journey. Retailers must provide an interactive digital in-store shopping experience and have knowledgeable staff to greet their customers. Consumers are demanding more interaction when they visit a store. Today, BookingBug releases The Modern Consumer, research looking at shifting consumer expectations and their relationship with online and offline shopping channels. Featuring an independent survey of 2,

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