In our latest series of interviews, we’ve set out to truly understand customer experience, to establish where it is now, and find out where it will go next. This week we’re speaking to Matthew Watkinson, CX Consultant and author of The Ten Principles Behind Great Customer Experiences Hi Matt, How did you end up specializing in CX? I began my career as a web designer and by the time I left university UX skills were in big demand.

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