Over the past decade, user-generated content (UGC) has become a key channel for brands to engage their audience. In fact, TurnTo found that UGC is now the go-to source for deciding on a purchase for 90% of consumers, outdoing all other forms of marketing. What is user-generated content? User-generated content includes any text, image or video that features your brand and is accessible to the public via blog, product review, social media or any other public platform. These are the

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It is impossible to run an enterprise company without a Customer Relationship Management (CRM) software platform such as Salesforce or Microsoft Dynamics. CRMs make it possible to gain true insights about your customers and which marketing activities are effective, but unfortunately, too many companies use their CRM just as a contact database. This is a missed opportunity to connect with your customers and improve your sales efforts. Here are seven steps to ensure that your company has maximized the value

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Have you seen the commercials for the Discover It Credit Card? The ones where one person calls Discover customer service and surprisingly the customer service representative who answers the call looks and sounds remarkably like the customer. Discover was trying to convey that the company is actually personable and has a good understanding of the customer’s needs. Discover is touching on a new theme for companies called “human to human” or H2H. We and the marketing team at Discover

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Marketing is a well established and crucial component of business. While the theories and strategies surrounding marketing continue to evolve, the core principle remains the same: communicating the value of a product or service to customers. Marketing, in various guises, is critical for all forms of businesses, and it is important to recognize that all your stakeholders are unique and, therefore, will have different needs and habits. So with that in mind, in order to ensure your marketing is effectively

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Many of the BookingBug community have put emphasis on the importance of marketing, or more specifically, expanding your customer base and establishing yourself within your sector. Being able to manage your bookings is one thing, and at BookingBug, we recognise you might want to improve your booking rate alongside this. BookingBug offers a whole catalogue of marketing tools. Perhaps you’re a hairdresser, who wants to offer a promotional discount code during the festive season. Or perhaps you’re a

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raincashregisterfacebooklikessocial" title="" />We now live in a day where we no longer look to the word of mouth as we did in the past to help us make decisions, particularly when it comes to purchasing a new product or service. Countless studies have shown that although word of mouth is a strong influence in getting consumers to make a purchase, it has a stronger effect on consumers in an online setting. Whether it be the Amazon reviews section, a tried-and-tested

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#WidgetWednesday: BeeTennis

Glenn

by: Glenn

It’s time for another #WidgetWednesday! And this week we have chosen BeeTennis, who offer various forms of tennis coaching, no matter what your skill level. BeeTennis are based in Greater Manchester – and proud of it! The ‘Bee’ in their name represents the term ‘busy bee’, which was allegedly first coined during the start of the industrial revolution, to describe the collective effort of Mancunians to achieve greatness.   Why we have nominated BeeTennis as this week’s #WidgetWednesday Simplistic yet

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