Over the past decade, user-generated content (UGC) has become a key channel for brands to engage their audience. In fact, TurnTo found that UGC is now the go-to source for deciding on a purchase for 90% of consumers, outdoing all other forms of marketing. What is user-generated content? User-generated content includes any text, image or video that features your brand and is accessible to the public via blog, product review, social media or any other public platform. These are the

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In this series we’ll be exploring the challenges the banking sector faces in creating a cohesive customer experience and the best ways to adopt an omnichannel approach. What is Omnichannel? The term “omnichannel” may seem like a buzzword, but it refers to a significant shift in customer expectations, whereby companies seek to provide a seamless experience for their customers, regardless of the channel or device used to communicate with the organisation. Omnichannel in Banking In recent years, banks have

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BookingBug services a wide variety of businesses, ranging from small at-home yoga studios to major national retailers. But no matter the size of the business, it is critical that your marketing content follows a planned strategy with specific goals in mind. In order to develop a sound strategy for your online (and offline) content, there are a few things you should take into consideration…. contentmarketingsocialcampaign" title="" /> *1. What are your ultimate marketing goals? *Why are you putting in your time,

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