Marketing is a well established and crucial component of business. While the theories and strategies surrounding marketing continue to evolve, the core principle remains the same: communicating the value of a product or service to customers. Marketing, in various guises, is critical for all forms of businesses, and it is important to recognize that all your stakeholders are unique and, therefore, will have different needs and habits. So with that in mind, in order to ensure your marketing is effectively

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In our recent blog post, we explored how small and mid-sized businesses can create and maintain a meaningful customer database. Of course there’s no point in having a perfect database if you don’t use it, so here’s a brief look at some of the best ways to use your growing customer list to add real value to your business. 1. Data speaks volumes Identify trends and patterns in your data and learn as much as you can

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