There are many factors in-store that can influence a customer’s buying decisions, purely by getting a feel for a company’s space in person. The lighting, the layout, the colours, the music – all of this ambience contributes to a customer’s perception of your business. It’s all about giving them a physical space to enjoy your brand – even if they leave empty-handed. And there is good reason for this, as interacting with brands in the flesh holds much

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