According to this article, it seems Facebook is looking into the possibility of using mobile phone location data to allow real-time location-specific advertising. Coupled with Facebook Exchange (a real-time ad system where visitors to third-party websites can be shown real-time bid ads related to their web browsing when they return to Facebook), this could mean super-targeted advertising based on previous internet searches as well as the user’s physical location. Whilst it seems that advertising for shops and restaurants may

Read More »