Note: This post was originally published in March 2017 and has been updated for accuracy and comprehensiveness. Customer Relationship Management is really important for many businesses, in particular, small ones, as it is the focus point of sales and marketing strategies. At the centre of a business’ CRM is their customer database, which is a really helpful tool enabling them to; identify customer trends, create customer loyalty and increase their customer communication. All businesses have a customer database, whether it
