In this always-connected, highly competitive and highly commoditised age, B2C brands are finding new ways to innovate and differentiate to stay competitive. One key way in which they’re doing this is through the delivery of services, experiences and knowledge sharing. As such, they are seeking new technologies and platforms to enable them to promote and deliver those services and manage customers through these new channels – which is exactly why we’ve built our partnership with Salesforce. We always talk

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