Social media has undoubtedly become an immensely important tool for small and mid-sized businesses, and it can add value in many different ways. It’s very likely that whatever your business, your customers (and potential customers) use social media everyday in their personal lives – and it has now become common practice for businesses to take advantage of this fact. Perhaps the greatest benefit of social media is its two-way nature. It can allow for much closer personal connectivity with your

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