Welcome to the latest industry update from BookingBug. Every month, we summarize a handful of the key stories across the industry that you may have missed along the way. Find us on Twitter and LinkedIn to receive regular updates. From the industry: 5 Ways Chatbots Can Improve Customer Experience In Banking Forbes Aug 6, 2017 *“We’re already seeing banks such as Swedbank posting positive results of their chatbot tool called “Nina” built with Nuance Communications. The bank says of

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Welcome to the latest industry update from BookingBug. Every month, we summarize a handful of the key stories across the sector that you may have missed along the way. Find us on Twitter and LinkedIn to receive regular updates. From the industry: Customer experience with brands ranked 'OK' across key industries, with less than 1% ranked excellent The Drum June 30, 2017 “Forrester analyst Rick Parrish and team found that only 18% of US brands were noted for providing good

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Welcome to the latest industry update from BookingBug. Every month, we summarize a handful of the key stories that you may have missed along the way. Find us on Twitter and LinkedIn to receive regular updates. From the industry: Brands unclear who should take responsibility for customer experience Marketing Week June 1, 2017 “Just 35% of CMOs believe it is their responsibility to use customer data insights to improve the customer experience, compared to 37% of CEOs and a mere

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In our latest series of interviews we’ve set out to truly understand customer experience, to establish where it is now, and find out where it will go next. First up is Blake Morgan, Keynote Speaker, Futurist, Customer Experience Reporter at Forbes and Author of More is More. Hi Blake, Let’s start with what you think have been the most significant advances in CX in previous years? It's an interesting time in history, because people, no matter what type

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Welcome to a new feature of the BookingBug blog. Every month, we will be summarizing a handful of the key stories you may have missed along the way. Find us on Twitter and LinkedIn to receive regular updates. From the industry: Salesforce's Dream: A Customer Experience That's Totally Connected Forbes May 31, 2017 “If you go to a store and call the call center an hour later, the call center should know what happened in the store. And if you

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