We all know the benefits of using social media as part of your business’ marketing strategy – the high exposure, the low costs involved, and the vast, wide audience right at your fingertips. And here at BookingBug, we understand how costly social media can be in terms of the time and effort it requires from small businesses, and how hard it can be to keep up with the various platforms available. So we have compiled a social media guide to ensure

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This week we are featuring Vodka Tzars for our #WidgetWednesday! First things first, we would like to give a tip of the hat to one of the best business slogans BookingBug has seen, “Putin the fun in vodka!”. At Vodka Tzars, which has locations throughout the UK, you can learn about the history and culture of vodka, sample a variety of kinds, and even learn how to craft the perfect Moscow Mule all within your 90-minute class. Vodka Tzars allows

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Social media has undoubtedly become an immensely important tool for small and mid-sized businesses, and it can add value in many different ways. It’s very likely that whatever your business, your customers (and potential customers) use social media everyday in their personal lives – and it has now become common practice for businesses to take advantage of this fact. Perhaps the greatest benefit of social media is its two-way nature. It can allow for much closer personal connectivity with your

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According to this article, it seems Facebook is looking into the possibility of using mobile phone location data to allow real-time location-specific advertising. Coupled with Facebook Exchange (a real-time ad system where visitors to third-party websites can be shown real-time bid ads related to their web browsing when they return to Facebook), this could mean super-targeted advertising based on previous internet searches as well as the user’s physical location. Whilst it seems that advertising for shops and restaurants may

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