Over the past decade, user-generated content (UGC) has become a key channel for brands to engage their audience. In fact, TurnTo found that UGC is now the go-to source for deciding on a purchase for 90% of consumers, outdoing all other forms of marketing. What is user-generated content? User-generated content includes any text, image or video that features your brand and is accessible to the public via blog, product review, social media or any other public platform. These are the

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