When it comes to marketing, focus tends to fall on enticing consumers in and turning them into a paying customer. Alongside this, is the other intention of making these customers buy from you again and again. But what about the grey area in between? The not-quite-post-sales part? We’re talking about the ‘confirmation of purchase’ phase. And it is the often regarded as the most neglected touchpoint of the purchasing process. This is most likely due to the fact it

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