In our previous post on personalization, we discussed the evolution of retail’s journey to offer a bespoke service. Check out that post here. Now we look ahead to see how retailers are embracing technology and data to better serve customers in the new age of true personalization. Utilizing data Today, retailers are using data accumulated from smartphones, tablets, point-of-sale systems, inventory and contact centers to create a personalized customer experience. For example, Nordstom, one of America’s most popular

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