Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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#WidgetWednesday: Chaps & Dames


by: Glenn

This week’s #WidgetWednesday is Chaps & Dames, a stylish hair salon based in Finsbury Park, London. Chaps & Dames pride themselves on their expert hairdressing skills, and their lovingly decorated salon that gives off a classy, vintage feel – making your salon visit that little bit more special.   Why we nominated them for #WidgetWednesday Having two widgets side by side, splitting their services down the middle into two categories makes it easier for customers to find the service they are

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