As the UK’s largest golf retailer, American Golf knows a thing or two about brick and mortar. In their 100+ stores, they find success by differentiating themselves through one key factor: creating memorable customer experiences. You’ve likely seen articles about how retailers far and wide are trying to figure out how to adapt their stores to 2018’s customers. In fact, the research backs up exactly what American Golf is getting right; today’s consumers go to

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Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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At BookingBug, we understand that each and every one of your customers are unique, and as such, have different requirements. By using Booking Questions, you can prepare for your customer’s booking – tailoring it to the information you receive before they’ve even walked through the door. Booking Questions can allow you to filter bookings, ensuring you only receive bookings from customers that are suitable for your service. They are also beneficial in helping you prepare for a customer’s

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There are many factors in-store that can influence a customer’s buying decisions, purely by getting a feel for a company’s space in person. The lighting, the layout, the colours, the music – all of this ambience contributes to a customer’s perception of your business. It’s all about giving them a physical space to enjoy your brand – even if they leave empty-handed. And there is good reason for this, as interacting with brands in the flesh holds much

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