In this new series of posts we’ll be speaking to customers about their journey to becoming omnichannel organisations, successfully building brand loyalty and driving revenue through value added services. To tee things off, we caught up with Dan Gathercole, Head of Marketing at American Golf, to find out how the UK’s leading golf retailer helps its customers get on the green. Hi Dan, online shopping is built for convenience, so why do customers come in store? Our research

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Banks are working harder than ever to make sure every customer gets quick, professional service from knowledgeable members of staff. However, with such a variety of services on offer, it can be difficult to segment those customers by need and offer timely, personalised help. If your staff are all occupied with simple, transactional banking tasks, you may miss the couple who just came in looking for their next mortgage. Or the entrepreneur hoping to open her first business account. The

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