Note: This post was originally published in March 2017 and has been updated for accuracy and comprehensiveness. Customer Relationship Management is really important for many businesses, in particular, small ones, as it is the focus point of sales and marketing strategies. At the centre of a business’ CRM is their customer database, which is a really helpful tool enabling them to; identify customer trends, create customer loyalty and increase their customer communication. All businesses have a customer database, whether it

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A common issue for small businesses and start-ups is struggling to offer an effective and reliable customer support service. This is because it requires constant attention and can be very time-consuming when new and small businesses fail to prioritise. So, here are a few tips for leading effective customer support service, from our very own super Support Team! Regular Communication The key to customer support is to have regular communication with your customers. Whether this is dealing with customer difficulties

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