Note: This post was originally published in March 2017 and has been updated for accuracy and comprehensiveness. Customer Relationship Management is really important for many businesses, in particular, small ones, as it is the focus point of sales and marketing strategies. At the centre of a business’ CRM is their customer database, which is a really helpful tool enabling them to; identify customer trends, create customer loyalty and increase their customer communication. All businesses have a customer database, whether it

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In our recent blog post, we explored how small and mid-sized businesses can create and maintain a meaningful customer database. Of course there’s no point in having a perfect database if you don’t use it, so here’s a brief look at some of the best ways to use your growing customer list to add real value to your business. 1. Data speaks volumes Identify trends and patterns in your data and learn as much as you can

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