It is impossible to run an enterprise company without a Customer Relationship Management (CRM) software platform such as Salesforce or Microsoft Dynamics. CRMs make it possible to gain true insights about your customers and which marketing activities are effective, but unfortunately, too many companies use their CRM just as a contact database. This is a missed opportunity to connect with your customers and improve your sales efforts. Here are seven steps to ensure that your company has maximized the value

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Since being founded in 1999, the cloud CRM platform Salesforce has grown to be one of the most highly valued cloud computing companies in the world. Millions of businesses of all sizes trust Salesforce to manage tasks and data across a variety of broad functions in Sales, Service and Marketing.  For organisations that need additional features to integrate with their CRM, Salesforce’s AppExchange showcases third party applications. These apps can add extra value to the organisation’s CRM with

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It’s one thing being able to engage with your customer’s face-to-face, but engaging with them online can be a real difficulty. With people growing wearier of marketing and tuning out most forms of it, trying to get through to them can often feel like talking to a brick wall. So here are 5 tips to boost your business’ response rate and vastly improve your relationship with your customers: 1. Keep the tone natural and conversational When it comes

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