Earlier this year we produced a report highlighting some surprising statistics about customer habits and attitudes to online and offline shopping. Since then these industry insights have informed hundreds of companies’ marketing strategies so, due to popular demand, we will be publishing our omnichannel predictions for 2018 in the New Year! In order to predict 2017’s consumer trends we asked over 2,000 shoppers across the UK and US about their habits, preferences and experiences. What we discovered was

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raincashregisterfacebooklikessocial" title="" />We now live in a day where we no longer look to the word of mouth as we did in the past to help us make decisions, particularly when it comes to purchasing a new product or service. Countless studies have shown that although word of mouth is a strong influence in getting consumers to make a purchase, it has a stronger effect on consumers in an online setting. Whether it be the Amazon reviews section, a tried-and-tested

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