Over the past decade the face of retail has changed dramatically and companies have had to adopt an omnichannel approach when engaging with their customers. The omnichannel approach to the customer experience means that the consumer feels more valued, has a seamless journey from online to offline and is more likely to return to the brand who they feel gives them a fully personalised experience. Around 90% of consumers now use the web to influence their online and offline purchasing

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In the UK, 82% of the population are now online compared to just 35% 10 years ago, and as a result people are looking for easier ways to engage with public sector services. In 2012 the Government implemented The Civil Service Reform Plan outlining the unprecedented evolution of all Government services, from central Government to Local Authorities. This move into the digital era is outlined in the Government Digital Strategy through which they aim to save the public time whilst

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BookingBug + Golfsmith

Glenn Shoosmith

by: Glenn Shoosmith

Golfsmith – the world’s largest specialist golf superstore – provides custom club fitting appointments to its customers in over 100 stores across the United States. Learn more about how BookingBug has helped Golfsmith to bring this valuable in-store service into its omnichannel experience, benefitting the customer and the business alike… About Golfsmith Golfsmith is the world’s largest golf superstore for golf clubs, golf equipment, golf accessories, golf apparel and footwear, with 110 stores in the US and 56 in Canada.

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* BookingBug for sports & fitness * BookingBug is an online appointment scheduling and class booking system that sits at the heart of sports and fitness businesses around the world. It is a platform for attracting new customers, managing existing ones and taking bookings online 24 hours a day. It’s ideal for seasonal sports businesses and organisations wishing to take bookings for events, classes, courses, pitches, courts, coaching, parties, summer camps and much more. It can help you: Reduce admin Become

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