Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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At BookingBug, we understand that each and every one of your customers are unique, and as such, have different requirements. By using Booking Questions, you can prepare for your customer’s booking – tailoring it to the information you receive before they’ve even walked through the door. Booking Questions can allow you to filter bookings, ensuring you only receive bookings from customers that are suitable for your service. They are also beneficial in helping you prepare for a customer’s

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