BookingBug is much more than an online booking system. We put emphasis on offering small businesses not just a seamless and efficient customer booking experience, but also a variety of marketing tools to help you improve customer loyalty, retention and reach.
What are coupons?
Coupons are money-saving offers that many businesses offer their customers in order to generate sales, gain new customers and improve customer loyalty.
For BookingBug, coupon codes are one of the many different features we offer our users. By generating a number of codes, users can offer their customers price discounts, free sessions, and more.
Coupon codes are one of the most promising and valuable marketing tools that small businesses can benefit from. Although they are very commonly used, they are often not fulfilling their full potential.
So how can you maximise their effectiveness?
Share on social media
By sharing your coupon code exclusively on social media, you can effectively create a buzz and drive new customers directly to your website and BookingBug widget and also increase your social engagement.
Offer referral discounts
Word of mouth recommendations are a powerful marketing tool. Offer a coupon code to friends, family and advocates of your business to give them the incentive to introduce you to new customers.
Team up with another local business
Business partnerships are a great way to promote each other’s businesses and utilise each other’s resources and customer bases. So why not partner up with another local non-competing company within your industry and offer their paying customers an exclusive coupon code that they can use with you (and vice versa)?
Add an expiration date
By adding an ‘end date’ to your coupon, you can encourage customers to book with you before the offer expires, to ensure they don’t miss out.
Offer a free session
Why not create a one-time coupon code? Perfect for encouraging new customers to experience your business without having to make a commitment, but still incentivising them to come back.
Set maximum uses
This feature allows you to restrict the amount of uses of a particular coupon code. Another way to encourage your customers to book on impulse.
Try offline advertising
Depending on how suitable this is for your business and target market, you could look into advertising offline. Coupon codes are suitable for offline advertising as they can be memorable, snappy and simple remember. They can also channel customers to not just your BookingBug widget, but your website, social media platforms and more.
Coupon codes are a great way of creating a buzz about your business, gaining new customers and rewarding your existing ones. They are a valuable tool that can yield great results, so they really are worth putting time and effort into.
Don’t forget to the importance of measuring results of your campaigns. For each suggestion you try, we recommend creating a different code. That way you can measure which methods are more successful than others and tweak your strategy accordingly. You also want to make sure the codes you choose are easy to remember, but not easy to guess. You want to make sure the results are a true representation of your strategy, and any anomalies can skew the results.
*How have you used your BookingBug coupon codes? We’d love to know! Share your thoughts ideas with our other readers in the comments section, or tweet us at @bookingbug!
If you’d like more information about using, our coupon codes feature, check out our coupon codes Knowledge Base article.