UK’s KashFlow is integrating its online accounting software with US-based MailChimp to make it easy for SMEs to create targeted email campaigns for existing customers based on their historic spending patterns.
The integration between KashFlow and MailChimp gives users the ability to push all of their customer information (name, address, number of invoices, total invoiced, etc.) into MailChimp’s software so that they can create those targeted campaigns. This might include offers to a specific set of customers based on how much they spend or how often.
Read more at TechCrunch (thanks Steve)