3 Easy Ways to Improve Your Small Business Customer Service

It’s not news to anyone that customer service is a major factor is a successful business. But in order to transform a good business into a great one that is strong and growing, you must leverage customer service. And the good news is, it doesn’t have to be expensive and time-consuming. Here are three very easy, very cheap, and very effective ways to improve your customer service.


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1. Implement a real-time customer support platform

There are several customer service platforms that incorporate a cloud-based ticketing and feedback system. Software like ZenDesk, UserVoice, Microsoft Sharepoint, and Salesforce’s Desk.com are all options to help streamline your customer support efforts. Make it easy for your customers to get in touch with you! Small business plans won’t cost you an arm and a leg, and will help reduce your workflow in a few short steps.

2. Pay attention to your social media accounts

It’s terrific to get your brand on social media- Twitter, Facebook, Google+, Instagram, Pinterest, the list goes on. But while most small businesses set up these accounts and allow their usage to wane over time, true success on social media will come slowly over a long period of time. And, social media is the cheapest and easiest way to deliver customer service! As important as it is to respond promptly to customer questions and complaints via social media, it is as let your customers know they can reach you via these platforms. Make sure you have links to your accounts on your webpage, and don’t forget to keep an eye on your Twitter direct messages (they’re easy to let fall through the cracks).

  1. Deliver clear instructions & descriptions

If you would rather work on preventing customer issues from occurring in the first place instead of managing them after the fact, make sure that you provide clear instructions in helpful information throughout your website. Your product or service is rendered useless if customers don’t know how to access or use it. Most customer service issues could be resolved simply by a better-organized website, simplified text copy, more images and examples, or more logical navigation. If you’re getting more confused customers than you know what to do with, get back to ground zero and make sure your instructions and descriptions are easy to understand.

Hopefully, these three basic tips are good reminders on how to boost your customer service to the next level, without costing you a fortune or taking a lot of time. Lastly, if you want to check out some of the ways that BookingBug can streamline your workflow and help you manage your customer database, check out our list of our 10 best features here!