Many of the BookingBug community have put emphasis on the importance of marketing, or more specifically, expanding your customer base and establishing yourself within your sector. Being able to manage your bookings is one thing, and at BookingBug, we recognise you might want to improve your booking rate alongside this.
BookingBug offers a whole catalogue of marketing tools. Perhaps you’re a hairdresser, who wants to offer a promotional discount code during the festive season. Or perhaps you’re a personal trainer, who wants to allow customers to purchase sessions in bulk at a cheaper, discounted rate. Whatever your reasoning, we’ve got you covered.
‘Book Now’ button
Customers want clear navigation around a website – if they cannot find what they are looking for, it’s likely that they won’t waste time trawling through the pages of your website and will click off your site. The clearer and easier the path, the more likely the customer is to book.
We offer customisable ‘Book Now’ buttons that you can embed onto your website. ‘Book Now’ buttons are a great call to action, directing customers straight to your booking system.
It’s important to keep up a rapport with your customers, even if it’s as simple as sending a booking reminder or notification.
The notifications offered by BookingBug hold many benefits. Booking reminders can help minimise the risk of no-shows and cancellations while follow-up emails can entice the customer to book with you again.
It’s important to give back to customers, both new and existing. Allowing customers to purchase multiple sessions in bulk, in short, is a great way to secure returning customers and customer loyalty.
By offering bulk purchases at a discounted rate also entices the customer in, all the while offering them a deal they can’t refuse.
Coupon codes are a well-known promotional marketing tool, and they are definitely not excluded from our list of tools!
Coupon codes are a great way to offer rewards to your existing customers, tempt new customers to book with you, and channel old customers back in. We also have a blog post on the different ways you can use your BookingBug coupon codes to your advantage.
It pays to extend your reach and promote your business and services outside of your usual circles. And daily deal websites are the perfect channel for offering your business promotions to a fresh pool of customers.
And to help expand your reach that little bit further, BookingBug allows your customers to redeem promotional codes provided by any daily deal websites you may be featured on. These include Groupon, Wowcher, LivingSocial, KGB and more.
With our packages feature, you can offer your customers the opportunity to book multiple services during the same booking process. This is great if you offer services that may complement or go hand-in-hand with another, for example, Eyebrow Waxing and Eyebrow Tinting.
Packages are great for channelling not just spur-of-the-moment customers, but also customers that may be torn between services.
If you have any questions about our marketing tools and would like to know how they can help your business, get in touch with us at firstname.lastname@example.org.