The Definitive BookingBug Glossary


In order to help ensure that you’re getting the most out of your BookingBug account, we’ve compiled a glossary of some of the terms that arise frequently, to make using BookingBug even easier.

(Terms are listed alphabetically)

Account Freeze & Unfreeze – If you would like to temporarily close your account, but reopen it at a later time, you can activate the account freeze *feature. If you want to reopen the account, simply *unfreeze. This is convenient for seasonal businesses such as football camps or ice rinks.

Admin Mode – When you are logged into BookingBug you will see the widget through Admin Mode. To see the widget through the customer’s perspective, you can either log out of BookingBug and view the embedded widget, or simply view the widget in a different browser.

Appointment Confirmation – An automated appointment confirmation email is sent to your customer when a booking, enquiry, or reservation is made.

Appointment Reminder – An automated appointment reminder email can be scheduled to be sent to customers at a specified time prior to the appointment.

*BookingBug Insights *BookingBug Insights is a comprehensive set of data analysis and reporting tools to give our users the power to easily analyze their customer, booking, sales, and staff information to better understand, manage, and grow their businesses.

Booking Questions – You can set up a booking question if you would like to ask your customer something that might be different each time they make a booking, for example, dietary preferences or proficiency level in a sport.

Booking – A booking allows a client to fully reserve an appointment or spot on a course, class or event, subject to payment or deposit if required.

*Bulk Purchases *Bulk purchases (or prepaid bookings) allow you to offer your customers a set number of bookings as a package that they can purchase from your Booking Widget.  These packages can either be used immediately upon purchase or stored in a customer’s account to be redeemed at a later date.

Bulk SMS -  Bulk SMS’s are a great way to reach all your customers at once. With BookingBug, you can get your very own phone number from which all SMS will be sent. You can also enable replies so that if a customer replies to an SMS reminder or marketing message, you can be notified of responses via email.

Calendar – The calendar view allows you to view your upcoming bookings, create admin bookings, or block out times as unavailable. You can also search for bookings and export your calendar to a .csv spreadsheet.

Calendar *Synchronization* - BookingBug is designed to be your primary calendar for running your business. However, we know that you might have existing appointments or your own personal calendar that you would like to overlay onto your BookingBug calendar. Similarly, you may want to export your booking details from BookingBug into your own personal calendar. We currently offer automatic synchronization with iCal and Outlook.

Classes and CoursesClasses and Courses are things that generally occur more than once (although you could have a one-time course), and that are generally open to multiple people. They can occur for every day for a week, once a week for a specific number of weeks, or any number of other options.

CloudCloud computing (or just the cloud) is a term for anything that involves delivering hosted services over the internet. BookingBug’s SaaS platform (software-as-a-service) is hosted in the cloud through Amazon Web Services which means you never need to download any software to your computer.

Coupon Codes – A coupon code will give your customers a specific discount if they enter a certain code. For example, you may offer a 10% off coupon if customers enter the code SUMMER14.

Course/Class – In a course *or class*, there is one or more teacher/instructor/leader, and is usually attended by a group of people.

CRMCRM is Customer Relationship Management, a system or software that handles a business’s interactions (such as sales, marketing, administrative, and technical efforts). In this case, it refers to your customer database within BookingBug.

CSS customisationCSS is an acronym for Cascading Style Sheets. CSS is used to control the appearance and layout of web pages, enabling you to set fonts, colours, margins, line-height, width, background images, and many other things. BookingBug allows you to customize the CSS of your widget and booking form as an added feature, allowing you to take complete control of it’s appearance.

Customer Questions – You can ask a customer question to a customer the first time they make a booking in order to gain some more information about them. For example, if you run a fitness studio, you may want to know their age or height and will only need to collect that information one time.

Customers – Under the Customers tab, you can easily view your customers’ contact information. Additionally, you can set up lists of members and non-members and if needed, export the stored information into a .csv spreadsheet.

Customised Widget – A customised widget is when a customer personalizes the size and colour scheme of their widget. BookingBug offers a number of specified sizes to choose from, and the customer can select their colour scheme using either the colour picker or the HEX code to define a number of elements within the widget.

Deal Codes – A deal code will allow you to set up, manage, and receive redemptions for daily deals that you may run on sites like Groupon or LivingSocial.

Enquiry – Rather than making a confirmed booking, customers can make an enquiry that will leave the time slot available until the booking is confirmed via the confirmation link in the email.

Events – Generally, an event is a one-off activity for multiple people, for example, a concert, talk, or presentation. You can manage complex ticket types, PDF tickets, barcodes and other elements using BookingBug. Events can stand alone, or be repeated as well.

Gift Certificates – If desired, you can create gift certificates for specific services or monetary value. You can specify a name, an expiration date, and the number of bookings offered if necessary. Lastly, you can track gift certificate purchases and redemptions all within your account.

Integration – BookingBug integrates with a variety of payment providers, marketing and accounting systems, such as Xero, Kashflow, Paypal, Sage One, and Zoho Reports, to ensure you can run your business in a joined-up, seamless way.

Multiple Identical Resources – If you have many physical resources, such as bicycles, equipment, etc, BookingBug allows you to manage them more easily using multiple identical resources.

PackagesPackages allow your customers to book a set of different services for a single price.  This is a powerful tool which is aimed primarily at spas, salons and other businesses that offer services that need to be sold together.

PCI Compliant - PCI Compliant means that BookingBug is verified under the Payment Cards Industry Data Security Standards. This means that accepting online payments within BookingBug is completely safe and that all payments are processed through secure webpages.

PeoplePeople refers to you and your staff. You can have individual calendars and set availability for your people, tracking what services they offer and when they are available. You only need to set this up if your staff members perform a service and have a schedule, for instance in a beauty salon.

Public and Private iCal Feeds – Your public iCal feed will only display busy and free time. Your private iCal feed will display booking details that link back to BookingBug.

Publish – Under the publish tab, you can decide where you want to display your widget and decide how you want your widget to appear.

Repeat or Regular Events – A repeatevent is a session that occurs multiple times. This allows your customers to book multiple times. For example, if you have a weekly football training session on Mondays at 11.00 am and you want customers to be able to book any of these sessions from the widget, you would set it up as a regular event.

Reservation – If a customer makes a reservation, the time slot is marked as unavailable, but the booking will not be confirmed until clicking the confirmation link included in the email.

Resource – A resource is a physical item that customers can book or rent out. Examples of resources include rooms, vehicles, sports equipment, tennis court or sports pitch.

Service – A service refers to your business’s offerings that are bookable. Examples of services include treatments, classes, tours, holidays, lessons, etc.

Single Widget – A single widget will show availability for a single resource, service, person or group of events. By using single widgets, businesses can display a specific widget on different pages of their site.

Split ResourcesSplit resources allow you to assign multiple services to it. For example, you may have a meeting room that can be booked both in the morning and afternoon. By using split resources, you can create 3 services for the room, one for booking the morning session, one for the afternoon, and another for the fully day that will require both the morning and afternoon sessions to be free.

Waitlists - *Waitlists *allows customers to join a waiting list for a class or event that is fully booked. If an attendee cancels, all people on the wait list are then emailed notifying them that space has become available. It is then first to come, first served in terms of who gets to book that space. This feature is only applicable for events.

WalletWallets allows customers to pay for their bookings with real or virtual currency. With wallets enabled, you can set up the different amounts that customers top up by. For example, you can set up a top up amount of £50 but the customer actually receives £60 in their wallet to spend.

Whitelabel - A white label *product or service means that it has been stripped of it’s original branding and labeling and rebranded by another company or brand to appear as if it’s theirs. BookingBug offers *white labelling for it’s enterprise customers, meaning the booking form can completely integrate with your website, fully matching the look and feel of your brand.

Widget – A widget will show your availability to your customers through a calendar view. You can customise your widget’s appearance, create widgets for specific parts of your business and much more.

We hope that’s enough to help get your account up and running! If you’d like to learn more about ways to improve and manage your BookingBug account, check out our knowledge base here.