Your go-to guide to making the most of Small Business Saturday UK

Small Business Saturday UK 2014 is right around the corner! With so much going on from all sorts of companies, it’s hard to keep up and bring something extra special to the table. But no need to fret – we’ve got you covered!

For those of you that aren’t sure what Small Business Saturday is, check out this interactive video below.

So without further ado, here’s your go-to guide on how to make this year’s Small Business Saturday UK not just a success, but a memorable day for everyone involved.


Give something back

Small Business Saturday is a great way to give something back to your loyal customers, and what better way to do just that than throwing out some deals and special offers? Perhaps you could do a 25% off discount, freebies, half price entry – anything that you think will create a buzz amongst your existing customers and also draw in new ones. For instance, here at BookingBug, we have launched a 50% discount for newcomers for their first 3 months.

Make yourself known

Let passersby and your customers know you’re supporting Small Business Saturday, after all, it is the perfect time to shout about your business and its brand! Put signs up and anything else you think that will get people through your door – Small Business Saturday even offer a toolkit to get you started. Tell people why you support the cause, what you’ve got on offer and the benefits – for both them and you. Take this opportunity to really engage with your customers and get to know them, and let them get to know you too.

Engage on social media

One of the best ways to get on board with Small Business Saturday is to spread the word through social media. Let your dedicated customers and followers know that you’re involved and what you’ve got to offer for the occasion. Take note of the hashtags that are floating around (#SmallBizSatUK being one of them) in order to maximise your reach. Also, don’t forget to engage with other users, whether it be with other companies or shoppers – we’re all here to support one another!

Team up

There have been some great success stories about local companies teaming up with one another for the occasion. Think about it – if there’s a company down the road that does something related to your business, you can engage with their customers, create awareness of your business and practically double your resources. It’s practical, and a great way of creating a buzz and supporting other small businesses in your local area. Perhaps offer a deal where if customers buy something from you, they get a special discount with the other business? The opportunities here are endless, and it’s a great chance to be creative!

Enjoy yourself

Finally, make it a day to remember. Have fun with your customers, and make it a memorable experience that will make them want to come back! It goes without saying that the atmosphere your business gives off greatly impacts your customers, so if you’re having a good time on Small Business Saturday, no doubt your customers will too.

Small Business Saturday 2014 falls on the 6th of December in the UK. Follow us on Twitter and like us on Facebook for more updates and information about Small Business Saturday!