Calling all foodies

BookingBug is an online appointment scheduling and class booking system that sits at the heart of many businesses around the world. It offers a range of features for businesses to take bookings and payments directly from their website 24 hours a day.

BookingBug is ideal for cookery and food businesses that want to take bookings for one-off events, regular classes, courses, offer and redeem gift certificates and much more. Many foodie businesses around the world are already using BookingBug, such as Angel Food Bakery, Humble Pie Food and Bake Broil and Brew.

*User Story: Ohlala-Macarons *


About Ohlala-Macarons

Founded in September 2012, Ohlala-Macarons was set up by luxury brand agency Meredith Bespoke, to offer trendy macaron making and martini classes around London. Currently, the business offers around four classes a month, and this is increasing as it continues to grow from numerous PR activities and endorsement from fashion designer Lulu Guinness.


The need

When Meredith created Ohlala-Macarons and started building the company website, she knew she needed an online booking system to provide her customers with a simple and intuitive way to browse course availability and make their booking. Meredith began researching booking systems and chose BookingBug from the outset, as its simplicity and customisable design really appealed to her and the business.

The Solution

As a result, Ohlala-Macarons has been using BookingBug for over two years and has recognised its online booking system’s contribution in the growth of the business. Its BookingBug system has led to the business being more systematised, and the management more streamlined.

The Results

“I always recommend BookingBug to other people. Especially small and medium businesses,”said Meredith O’Shaughnessy, founder of Ohlala-Macarons.

BookingBug’s functionality has allowed the business to be flexible and to easily add and take away new classes immediately.

“I really feel in control of the booking system and I think this offers a better service to our customers. Also, colours are very important on our website and I like the fact that you can customise the way that the booking system looks on our website,” Meredith concludes.

BookingBug for your business

BookingBug will help you:

  • Reduce admin
  • Become more efficient
  • Improve customer satisfaction
  • Reduce no shows
  • Market your business more effectively

Key features include:

  • Take bookings directly from your website
  • Take online payments and deposits
  • Customisable and embeddable customer booking widgets
  • Simple to use for staff and customers
  • Automated email and SMS customer confirmations and reminders
  • Sell and redeem gift certificates
  • Membership login for returning customers
  • Marketing and promotional tools
  • Data analysis and reporting tools
  • Run and manage daily deals
  • Social media integration
  • Mobile apps
  • A range of video tutorials and help articles
  • Free trial period

To find out more about whether BookingBug could be right for your foodie business, visit our website at