Bridging the gap between online and offline

There are many factors in-store that can influence a customer’s buying decisions, purely by getting a feel for a company’s space in person. The lighting, the layout, the colours, the music – all of this ambience contributes to a customer’s perception of your business. It’s all about giving them a physical space to enjoy your brand – even if they leave empty-handed.

And there is good reason for this, as interacting with brands in the flesh holds much more significance for customers, and often improves brand loyalty.

But how can an SMEs bridge the gap between online and offline?

One of the most successful ways is through offering additional services, exclusively in-store. In-store services give your customers the opportunity to really get a feel for your company, all the while introducing them to other functionalities and prospects of your business.

Allowing your customers to experience your brand through the senses gives them a much more memorable and positive experience of your business, an experience that they will frequently look back at when they come into contact with your brand in the future.

So what in-store services could your business offer?

Depending on your business dynamic and functionality, you could consider:

  • Give a shopping experience a more personal touch by offering a personal shopper service
  • Skilled in your sector? Hold classes and teach the tricks of the trade
  • Offer your services on a one-to-one basis
  • Allow customers to rent your service/equipment

These are just a few examples that you could incorporate into your business strategy. However, it’s important that you make sure your in-store service is of relevance to your customers and that it is something they’d enjoy from you.

In-store services are a great way to set your business apart from your competitors. Innovating in this way can yield fantastic results when executed correctly, opening many doors for you and your business. With this in mind, you’ll be able to offer your customers something exciting and different, allowing you to build stronger connections with not just your current customers, but new ones too.

Comment and share your in-store service ideas below – we’d love to hear them!