Founder & CEO of BookingBug, Glenn leads the 140-strong team across the firm’s offices in London, Boston and Sydney.

BookingBug recognised as one of the UK’s smartest small businesses

BookingBug *has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of’s inaugural ‘Smarta 100’. *“ It is just a great feeling to know that BookingBug as a young company is on the right track and on the radar of these major business figures” Founder Glenn Shoosmith explained.

The Smarta 100 is the ultimate business accolade, recognizing the UK’s smartest small businesses. has uncovered remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance. The result is a fascinating insight into the unique business ideas that are thriving in the current economic climate.

The finalists proved to the judges that they have what it takes to run a successful venture, from spotting a new opportunity to making it a reality. And the high-profile panel were delighted to see that ambitious people are saving hard and raising finances to turn their ideas into flourishing businesses.

Deborah Meaden commented:

“Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better.  The Smarta 100 does both of these things – and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses ” founder Sháá Wasmund said:

“Socially conscious, disruptive businesses that are not afraid to challenge the status quo are being set up in the four corners of the country. I founded Smarta to make sure these enterprises are supported at any stage of development. The results speak for themselves – the Smarta 100 list is a collection of remarkable success stories.”

About BookingBug

Founded by Glenn Shoosmith and Gregory BockenStette, BookingBugis an online platform for booking and scheduling, sophisticated in its flexibility and options available, yet simple and competitive to use for the freelance and SMB services market. BookingBug is a distributed platform that allows small business users to gain exposure, drive more business and revenue, while leaving the technical complexity and support to us. Anything from the dogwalker, tennis coach, nail salon, hairdresser, BookingBug specialises in the management of time and repeat services. Visit or contact Tel No: +44 (0) 78 2759 2107 for info.

The full results and details of the winning companies can be found at


The brain-child of entrepreneur Sháá Wasmund, is a free online business resource for small business owners. Supported by renowned entrepreneurs Theo Paphitis, Deborah Meaden and Michael Birch, provides advice and business tools as wells as a space where business owners can network and support each other. Smarta has more than 1,000 guides, case studies and video interviews in which leading UK entrepreneurs share their experience and knowledge.  Visit to learn more.

Notes to Editors

1. Media Enquiries

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