Modern day retail loyalty is no longer as simple as collecting loyalty points on a plastic card. Nowadays it is the entire user experience which will determine whether customers choose to return again. Retail brands from all over the world are investing more and more in customer experience to create genuine long term customer loyalty, especially through recent technological innovations. By making sure their stores are up to date with the most innovative technology, they hope that customers will have

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There is no doubt that Amazon is taking the retail industry by storm with its constant releases of the newest gadgets, partnerships and investments. In the past six months the major online brand has released multiple tools to make online shopping, and now even in-store shopping, even more seamless, and with the news of its partnership with Wholefoods, “Amazon’s biggest investment to date,” the market is looking forward to seeing what will happen next. With more than 460 stores

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